This weekend is a massive one for South African fashionistas.
Tens of thousands of racing fans and socialites will be hitting the Greyville Racecourse for the 121st edition of the Durban July. A lavish affair, it is set to bring in an estimated R260 million injection directly into KwaZulu-Natal, reports Sport24.
This year’s theme is “The Colour Of Magic” and, of course, the day promises nothing short of dramatic fashion statements.
But what exactly do you wear?
Well, if the question has been bothering you since the moment you bought your tickets, we have a tip for you – because no one has time to run around like a headless chicken at the last minute.
Make your way to the Ballito Junction Regional Mall before Friday.
Then, pop into Magents and bluecollarwhitecollar and you’ll definitely find something to wear, whether it’s a trending graphic tee packed with a whole lot of South African flavour, or a beautifully tailored shirt covered in uniquely colourful patterns.
But there’s more:
When you do pop in, leave your name at either of the stores (or both – they are neighbours) and you could win a R3 500 makeover.
To find out if you’re a winner, however, you need to attend these events going down on Friday between 4PM and 7PM:
Yup, you’re invited to the official opening of both stores, where you will get to meet the designers and enjoy food, drinks and some #localislekker entertainment.
There’s even set to be a guest performance by one of South Africa’s original hip hop artists, Reason:
Pretty legit, hey?
Both brands are housed under the WearSA movement which is driven by the collective vision of a local network of honest, passionate South African fashion industry activists striving to make a difference through design, manufacturing and retail.
Other brands incorporated into the Wear South African philosophy are Nineteen 94 and Democracy of Denim.
Once you have found your magically perfect outfit for the Vodacom Durban July, you might want to flaunt it at the Kaleidoscope marquee, co-sponsored by Wear SA:
All that for a spot of horse racing? Don’t mind if we do.