This weekend is a massive one for South African fashionistas.
Tens of thousands of racing fans and socialites will be hitting the Greyville Racecourse for the 121st edition of the Durban July. A lavish affair, it is set to bring in an estimated R260 million injection directly into KwaZulu-Natal, reports Sport24.
This year’s theme is “The Colour Of Magic” and, of course, the day promises nothing short of dramatic fashion statements.
But what exactly do you wear?
Well, if the question has been bothering you since the moment you bought your tickets, we have a tip for you – because no one has time to run around like a headless chicken at the last minute.
Make your way to the Ballito Junction Regional Mall before Friday.
Then, pop into Magents and bluecollarwhitecollar and you’ll definitely find something to wear, whether it’s a trending graphic tee packed with a whole lot of South African flavour, or a beautifully tailored shirt covered in uniquely colourful patterns.
But there’s more:
When you do pop in, leave your name at either of the stores (or both – they are neighbours) and you could win a R3 500 makeover.
To find out if you’re a winner, however, you need to attend these events going down on Friday between 4PM and 7PM:
Yup, you’re invited to the official opening of both stores, where you will get to meet the designers and enjoy food, drinks and some #localislekker entertainment.
There’s even set to be a guest performance by one of South Africa’s original hip hop artists, Reason:
Pretty legit, hey?
Both brands are housed under the WearSA movement which is driven by the collective vision of a local network of honest, passionate South African fashion industry activists striving to make a difference through design, manufacturing and retail.
Other brands incorporated into the Wear South African philosophy are Nineteen 94 and Democracy of Denim.
Once you have found your magically perfect outfit for the Vodacom Durban July, you might want to flaunt it at the Kaleidoscope marquee, co-sponsored by Wear SA:
All that for a spot of horse racing? Don’t mind if we do.
As South Africans get on board with the Fashion Revolution that’s redefining what it means to produce ethically manufactured clothing, our local designers are also coming to the fore.
One such designer is Tamsyn Johannisen, pictured above with the #IMadeYourClothes campaign running during the Fashion Revolution week, who designs for the brands Wear South Africa (Wear SA) and Democracy of Denim.
Both of those brands are at the forefront of the movement, which has proven popular with their followers, and it’s also something that is very important to Tamsyn.
She was interviewed by avid supporters and promoters of all things local, Afrikan Soul Headquarters Productions, and here’s what she had to say about changes she would like to see within the industry:
It would be that the consumer gets educated about clothing from grassroots level. If the majority of products bought were local, eventually cost would come down, the manufacturing sector would be revived, and our economy would benefit.
This doesn’t just translate to margins and profits – this also means that down the line the lives of South Africans can be improved.
I am aware of the numerous hands that one style passes through. I can visibly see the outcome of my work, and be involved from beginning to end.
It has also taught me so much about respect and equality, and that there is no difference between me and a machinist. We are equally important in achieving the vision of this company.
Here are some images of the incredible Wear SA and DOD designs that Tamsyn and her team are creating.
You can buy these designs at the Wear SA store at Menlyn Park Shopping Centre in Pretoria along with brands like Magents, bluecollarwhitecollar, Granadilla Swimwear, 2Bop, The Joinery, Rozanne & Pushkin and other local fashion, jewellery, accessory and interior brands.
All the photos below by Afrikan Soul Headquarters Productions:
Wear South African was also involved at the Cape Town International Jazz Festival, where their container proved very popular with those in attendance.
If you are in Cape Town, and you want to see more of those beautiful designs, you can head to Kenilworth Centre on April 29 (between 2PM and 3PM) or Canal Walk on May 6 (between 2PM and 3PM).
It really is heartening to see so many South Africans becoming increasingly conscious of where they buy their clothes from, because as Tamsyn herself says these are changes in mindset that ultimately benefit all South Africans.
Viva la Revolution!
We’re in the midst of a flurry of public holidays, and each carries with it a certain significance.
You might not yet know why many around the world will stand up to be counted on April 24, but International Fashion Revolution Day is something we should all get behind.
Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry, and that message gains traction in around 90 countries globally.
Fashion Revolution came about after the collapse of the Rana Plaza complex in Dhaka, Bangladesh, killing 1 134 factory workers. Tragedies like this make it clear that the current manufacturing model is broken, and Fashion Revolution is leading the movement that stops our clothes coming to us at the cost of people and our planet.
In Cape Town TCI Apparel are a prime example what an ethical, sustainable and honest clothing manufacturing company should look like. In fact, their newly designed Design Centre is an example of the emphasis they place on the working conditions of their staff.
The largest clothing manufacturer in South Africa, TCI Apparel supply the likes of Woolworths, Truworths, the Edcon Group and Queenspark.
TCI Apparel have also been at the forefront of ensuring fair wages for their workers, a battle that the bargaining council for SACTWU (Southern African Clothing and Textile Workers’ Union) has also been involved in. In many ways, South Africa is ahead of the pack when it comes to workers’ conditions in ethical and fair trade practices in the clothing sector.
Businesses like TCI Apparel are essential for the survival of the clothing sector here in South Africa. Ensuring that the means of production remain local creates thousands of jobs – not only for those who work at the business itself, but for all those involved throughout the fashion value chain.
Under the Wear South African umbrella are local brands made in Africa, and here at home in Cape Town, who further endorse this revolution. These brands include the likes of Magents, WearSA, bluecollarwhitecollar, Democracy of Denim and Nineteen 94.
There’s a peace of mind in knowing that the next time you purchase a garment from any of these brands, you are doing your part in saving our planet, as well as ensuring that the people who make these garments are being treated fairly and getting minimum fair wage.
Why not have a look at the label on your clothing, find out #whomadeyourclothes, and start supporting brands made in South Africa.
It’s a question that more and more consumers around the world, and here at home, are finally asking.
TCI Apparel have the answer, featuring some of their staff saying #IMadeYourClothes, with the images courtesy of Afrikan Soul Headquarters Productions.
The main image up top shows Monique Hendricks, who works as a machinist, with more employees below.
Here’s Somaya Staggie – ironer:
Hopefully International Fashion Revolution Day, and the movement in general, shows just how companies like TCI Apparel have taken a stand and encourages others to do the same.
There’s something that just feels right about wearing a great outfit to an event you’ve been looking forward to.
It’s a spring in your step, a certain swagger that you can’t really explain, but it definitely helps to make the most of a good day out.
If you happen to be down in the Cape this weekend you’ll have heard about the Cape Town International Jazz Festival, taking place this Friday and Saturday at the Cape Town International Conference Centre (CTICC).
It’s the kind of festival where you might want to dress to impress – after all, it is ‘Africa’s Greatest Gathering‘ – and we’re going to steer you in the direction of some local talent that is pretty impressive.
We’re talking about bluecollarwhitecollar, and here’s a peek inside one of their stores:
Stylish, fitted and retro-classic shirts for days, and all produced right here in the Cape – perfect to impress at the Jazz Fest.
Of course there’s the added bonus of standing the chance to win the VIP experience to the Festival if you’re buying anything from bluecollarwhitecollar – details HERE, but hurry because entries close today.
Who doesn’t want a little extra strut as they ready themselves to listen to some of the world’s foremost jazz musicians rocking out in the Mother City?
With shops on Kloof Street and Canal Walk in Cape Town, The Zone @ Rosebank Mall and Montecasino in Jozi, and Menlyn Park Shopping Centre in Pretoria they’ve covered most bases, but we hear you Durban.
Fear not, because a new store is set to open at Ballito Junction very soon.
If you’re wanting to dress to impress you’ll want to check out Magents while you’re at it, with shirts like their Bikonscious range proving incredibly popular.
Keep an eye out for their snazzy container on the west side of the CTICC, next to the Baseline Stage and underneath the flyover bridge.
There will also be photo opportunities created just for you. Snap a picture and share it on your social media feeds with a hashtag thrown in, and you might take home a nice memento of you looking all dapper.
Here’s hoping the Jazz Festival is one the Mother City looks back on fondly, and if you happen to look the part while you’re at it then everyone’s a winner.
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- Tips To Make Sure You’re Looking The Part For This Weekend’s Festivities